My Pink Mission

The purpose for my “pink” campaign has turned into a way of life. A life dedicated to helping others over come breast cancer, and to be part of a world where breast cancer is no longer fatal. 

 I originally started fundraising for the Susan G Komen organization when my mother found out she had breast cancer in 2005. We were going to win her battle against the disease as well as develop a way for bringing information about breast cancer to the forefront of “our world.”

Besides being best friends, we were business partners in the wholesale beauty business serving over 1500 salons in the South Florida area. We were very active in our community through implementing “giving back” campaigns’ for over 25 years. We always involved our customers to some extent either through hosting a fundraising party, running some type of retail campaign, cut-a-thons, walks, even just making donations in their name. We had a very special bond with our customers, and our relationship extended beyond sales. It was one of trust and loyalty.

We supported children’s safe houses, save the manatee campaigns, the Humane Society, Ocean Campaigns, the Sea Sheppard Society, the Zoological Society, and, honestly, almost any organization that approached us, we tried to help in some way.

In 2005, when my mom first found out she had breast cancer, this became our new cause. We would host a fundraiser to bring attention to the disease as well as raise funds for a cure.

We planned a cut -a –thon (designer cuts for a great price) and a “pink party.” Unfortunately, a hurricane spoiled our cut- a- thon plans that year, but our first pink party was successful and raised $20,000 for the cause.

I think I convinced myself this success was a sign my mom would beat cancer and never gave the idea of her losing the battle a second thought. Unfortunately, in the fall of 2006, the unthinkable did happen, and my mom passed away.

“Now what?” was all I could think about? I had two choices- let my sadness and anger become an obstacle in my life, or, take the pain of losing my mom, and share her life story, her entrepreneurial spirit, and her commitment  to fundraising with others and continue the battle against breast cancer.

I choose to fight.

In the past 5 years, through a multitude of pink events, and the support and love of many, our yearly events have generated a total of $280,000. All proceeds have been donated to the Susan G Komen for the Cure Organization Miami/Fort Lauderdale affiliate to help support the fight against breast cancer. These funds have helped many women in their fight and have helped to support over 30 different local community organizations through grants given out by the affiliate.

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Let us not just imagine but be part of the reality of
Living in a world where breast cancer no longer exists.